Use Case
SERP API

News & Media Monitoring API for PR and Brand Intelligence

OrbitScraper's news vertical lets PR and communications teams track how brands, executives, competitors, and industry stories appear in news search. Instead of building a crawler for every publication, teams can run structured news queries on a schedule and diff result sets over time.

Who this is for

Built for PR and communications teams, brand managers, newsroom developers, media monitoring platforms, and investor relations teams tracking news coverage.

What teams use it for

  • Run recurring news-only checks without maintaining a custom news crawler.
  • Alert teams when new publications or crisis-related terms appear in top results.
  • Compare Google and Bing coverage for broader publisher reach.

Visual reference

Existing OrbitScraper-style dashboards and workflow surfaces related to this use case.

Coverage dashboard for media monitoring

Coverage dashboard

Monitor headline pickup and source-domain movement across brand queries.

News monitoring snapshot dashboard

SERP snapshot

Store news-result snapshots for alerting, review, and reporting.

Source map for media monitoring

Source map

Track which publishers show up repeatedly for your monitored brand and industry queries.

Signal tracking panel for media monitoring

Signal tracking panel

Keep fresh coverage visible through recurring past-day queries.

How news monitoring works

News workflows start with the news vertical and a freshness window. That combination keeps the result set tight enough for fast alerting and broad enough to catch the sources that matter most.

Brand-news monitoring request

curl -X POST "https://api.orbitscraper.com/v1/search" \
  -H "x-api-key: ORS_your_key" \
  -H "Content-Type: application/json" \
  -d '{
    "q": "\"Your Company Name\" OR yourcompany.com",
    "tbm": "nws",
    "time_period": "past_day",
    "engine": "google",
    "num": 20
  }'

Response fields for news workflows

{
  "organic_results": [
    {
      "position": 1,
      "title": "Your Company Announces Series B Funding",
      "link": "https://techcrunch.com/...",
      "displayed_link": "techcrunch.com",
      "snippet": "Your Company today announced a $40M Series B round...",
      "date": "3 hours ago"
    }
  ]
}

Alert workflow

Run brand mention checks on a two-hour schedule. Compare result sets between runs and fire a Slack or email alert when a new domain enters positions one through five, when snippets contain negative trigger keywords, or when total result count jumps sharply.

Multi-query monitoring patterns

Query type
Example
Brand mention
"Acme Corp" OR acme.com
Executive mention
"Jane Smith" CEO Acme
Competitor coverage
competitor.com OR "Competitor Name"
Crisis keywords
Acme lawsuit OR recall OR breach
Industry news
SaaS funding announcement this week

Multi-engine coverage

Run the same query across Google and Bing to broaden publisher coverage. Different engines surface different publications and can expose the same story at different stages of distribution.

Key parameters for news monitoring

  • tbm: nws is required because it routes the query to the news index.
  • time_period: past_day is the best default for fresh coverage and fast alerts.
  • time_period: past_week gives a digest view for slower-moving coverage.
  • num: 20 captures more of the news result set for alerting and reporting.
  • engine: use google and bing together when coverage breadth matters.

Build this workflow with OrbitScraper

Start with the product tags above, wire the request pattern into your app, and use the structured response fields that match this workflow. OrbitScraper is most valuable when your team stops manually checking search results and starts treating search data like a dependable input to software.

Start scraping faster - ask Orbit AI.